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Marketing for pubs

The Tuesday that costs you — filled.

Every pub has the night that never quite fills. You don’t fix it with new faces — you fix it with a reason for the regulars you already have to come back in. One push to their phone, a reel that makes tonight look worth the trip, and a phone that always gets answered.

The venue shown — “The Local Kitchen” — is a demonstration build, and the covers here are illustrative sample data. The loyalty push, the reels and the AI receptionist are the real product.

Covers this weekSample
Already yours Added by one push
The maths of a quiet night

The rent doesn’t stop on a slow Tuesday

The staff are rota’d, the kitchen’s open, the beer’s cold — and the room is half empty. A quiet midweek night still costs you the full night; it just doesn’t pay for itself. And the regulars who’d have come in weren’t avoiding you. They simply had no reason to think of you tonight.

Fixed cost, floating till. Wages and overheads land whether you do 20 covers or 80 — the empty seats are the ones that hurt.

Out of sight, out of mind. Your best regulars love you and still forget you exist on a wet Tuesday. Nobody nudged them.

The chains have a marketing department. You have a landlord doing six jobs. This gives you the department without the payroll.

Tonight · TuesdaySample diary
18:30Table free
19:00Table free
19:30Marsh · 2 covers
the only booking on the book
20:00Table free
20:30Table free
21:00Table free
One booking, five tables empty — on a night you’re already fully staffed and open.
Fill it, for nothing

One push to the regulars you already have

Your regulars carry your loyalty card in Apple Wallet — no app, added in one tap from the same QR that opens your menu. When the room’s looking quiet, one short message drops onto their lock screen: the dish that’s on tonight, the quiz at eight, a table held back. Not an email in a folder — a tap away from a booking, and it costs you nothing to send.

A channel you own. No feed, no algorithm, no ad spend between you and the people who already chose you.

Send to the right ones. Everyone, or just the regulars who’ve not been in lately — the guest list knows who’s who.

A reason, not a discount. You’re giving them a reason to come out tonight, not training them to wait for money off.

Demo push A phone lock screen on a quiet Tuesday showing a Wallet push from The Local Kitchen: tonight the War Axe is on, with a glass of red and a table for two

A quiet-night push, straight from their Apple Wallet pass — a demonstration of the feature.

The calls you miss during service

The phone rings behind the bar. Nobody can get to it.

Friday night, two deep at the bar, and the phone’s ringing out — that’s a table for six walking to the pub down the road. Your AI receptionist answers every call in your pub’s own voice, mid-service and after last orders, takes the booking and texts the guest. Where you keep your own diary, it sends you the request to confirm with one tap.

Never rings out. Every call answered on the first ring — the booking that would’ve been lost to a busy bar is caught.

Only what’s true. It works from your real hours and policies, and hands anything unusual to a person with the caller’s number.

New booking requestvia your AI receptionist · 0:14 call
now
GuestMarsh · +44 7700 900164
Party6 covers · quiz night
WhenThu 18 Sep · 7:30pm
Confirm the table Suggest a time
The phone was answered mid-service — nobody had to leave the bar to take it.

A booking request from a call you’d have missed — shown with demonstration data.

Give them a reason, and get found

Reels for the quiz, the roast and the live game

The two ways a pub gets busy: your regulars remember you tonight, and a stranger three streets over finds you when they search. Reels do the first — every event, roast and pint made into a short, scrollable clip. Google Business does the second — so when someone types “Sunday roast near me”, it’s your pub they tap.

Found for the search that matters

“Sunday roast near me” — and it’s you

Half the roasts in your town are sold on Google before anyone tastes them. We set up and tune your Google Business profile — the roast, the photos, the hours, the reviews — so your pub shows up for the local searches that end in a booked table, not just the people who already know your name.

Your profile, done properly. The roast, real photos, correct hours — the things Google rewards.
Reviews that keep coming. Happy regulars nudged to leave the review that pushes you up the map.
A tap to book. The search leads straight to your site and your diary — no dead ends.
The Local Kitchen
Gastropub · Sunday roast · 0.4 mi
4.8· sample rating
Open now Roast from £16 Book a table

Illustrative — how your pub can show up for a local search.

Every dish, event and roast, a reel

Make tonight look worth leaving the house for

Swipe to a reel, love it, and see how a guest films the review that sells the next table. This is the reels engine that turns your quiz, your roast and your best pint into content your regulars actually scroll past.

The reels experience, shown as a live demo on “The Local Kitchen”.

Nothing to rip out

Keep the till and the diary you already trust

You’re not swapping systems, retraining staff or migrating a thing. This sits alongside what you already run behind the bar — it adds the marketing and the missed calls, and leaves the rest of your night exactly as it is.

Your till stays your till

Keep the EPOS you use now. Loyalty points can be added with a short code at the till — no new hardware, no changeover.

Your diary stays your diary

Run your book however you like — a paper diary, OpenTable, ResDiary. The receptionist sends you the request; you confirm with one tap.

Live in five days

Built from your web address, up and running in five working days — or the first month is free. One monthly fee, no setup cost.

No app
For your guests. The loyalty card saves to Apple Wallet in one tap.
24/7
The phone answered — mid-service and long after last orders.
One fee
Everything in — no setup fee, no per-cover fee, no commission.

“Five working days or the first month is free” is our onboarding commitment. Loyalty points at the till use a short staff code; automatic points apply when a guest orders through the QR menu.

Questions landlords ask

Pub marketing, answered

We’re a pub, not a restaurant — is this really for us?
Yes. Pubs live or die on their regulars and their quiet nights, and that’s exactly what this fills. The loyalty push, the reels, the bookings and the AI receptionist work whether you’re a wet-led local, a gastropub, or somewhere the Sunday roast is the main event.
How do you fill a quiet Tuesday without discounting to the bone?
You reach the regulars who already carry your card, with a reason rather than a blanket deal — a dish that’s on, a table held back, the quiz starting at eight. One push lands on their phone, a tap away from a booking, and it costs nothing to send.
Do we have to change our till or booking diary?
No. Your till stays your till and your diary stays your diary — nothing gets ripped out. The loyalty card, reels, website and AI receptionist sit alongside what you already run, and where you keep an external diary the receptionist simply sends you each request to confirm with one tap.
See it on your own pub

We’ll show you your quiet Tuesday, filled.

Send us your web address and we’ll build your loyalty push, your reels and your AI receptionist on your own pub — alongside the free visibility audit. Fifteen minutes, no obligation.

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