Legal
Terms of Service
Last updated: 6 August 2026 · GotRegulars Ltd · Company no. 17344661
1. Who we are
GotRegulars runs the front of house for independent venues. The all-in subscription covers a website built to rank on Google, an AI receptionist that answers your phone 24/7, an on-site voice and chat concierge, a live QR menu with dish photos that your kitchen updates itself and that can carry and play dish video, a quiet-night marketing engine, a loyalty programme, first-party review growth, a free visibility report and a monthly numbers report. It all works alongside the tills and booking systems you already use — including Square, SumUp·Goodtill, Zettle, Epos Now, OpenTable, ResDiary, TheFork and Design My Night. “Alongside” is the whole of that claim, and the difference matters, so it is written into these terms rather than left on a sales page: naming your till above does not mean we connect to it. Which tills we actually connect to, and what happens on the ones we do not, is set out in clause 2a.
2a. Which tills we connect to, and which we do not
Nothing in this service requires a connection to your till. Orders always reach your kitchen screen, a printer ticket and your inbox, and your takings are always recordable by your own team confirming the amount they took. Everything below is an extra on top of that, and none of it is a condition of the subscription.
- Orders sent into your till: none, on any till, at the date above. Square will never do it while the guest pays at the till, for us or for any supplier: Square’s own documentation states that orders appear on Square products only after they have been paid for, and the dine-in fulfilment type is a restricted beta we are not enrolled in. That is a vendor policy and it will not change by us building harder. SumUp·Goodtill is the one that genuinely can, and our side of it is written, but it needs a one-time approval issued to us by SumUp, on their timetable and not ours; we do not promise it for any date. Epos Now needs no approval from anyone but you — you generate the key in your own back office — and we have not built that rail; we will not date it. Zettle we have built nothing for and can verify nothing about, because their developer documentation would not load for us; we will not state their limits as fact. Lightspeed, Clover, Toast, Zonal, Tevalis, TISSL, Access and Oracle Simphony are partner programmes measured in months, and nothing of that kind sits inside the five business days. On every one of these, your till is never touched by us.
- Your till’s sales read into your loyalty and reports, automatically. Square is the only one you can switch on yourself, by signing in to Square and authorising us, and no venue has ever done so — the code is built and no real sale has passed through it. SumUp·Goodtill waits on the same one-time approval as above. We have built no Epos Now connection and no Zettle connection at all. Where a rail is not live, no figure derived from it is ever shown to you.
- What covers every other till, including a paper pad and a cash drawer. Your team confirms the amount they actually took, on our screen, in one action. That is what becomes revenue and loyalty, and it is exact. It is the standard way this service measures takings; a till connection is an optimisation of it, never a replacement for it.
- Honesty about our own track record. No venue’s real till has fed it yet. Yours would be the first we connect. Where a till is not connected, we label the figure an estimate rather than presenting it to you as revenue.
The service is operated by GOTREGULARS LTD, company no. 17344661, registered in England & Wales, registered office 66 Paul Street, London EC2A 4NA. These terms cover both venues (our customers) and guests (people using a venue's menu or speaking with a venue's assistant).
2. The venue subscription
- The fee. The service is charged as one monthly fee, all-in, covering everything listed under “What's included” below. The amount of that fee is the amount stated in your order confirmation and shown on your subscription, and that is the amount you agree to pay: it is set with you once we know which parts of the service your venue is taking, so it is not a published list price and it is not the same for every venue. Where anything we have published elsewhere gives a different figure, your order confirmation governs. Nothing is added to it without your agreement in writing, and no fee changes during a subscription that runs without a break. No setup fee. Monthly rolling — there is no contract, and you can cancel anytime.
- 30-day money-back guarantee. If you're not happy in your first 30 days, tell us and we'll refund what you've paid.
- The founding fifty. The first fifty venues to subscribe keep the fee stated in their order confirmation for as long as their subscription runs without a break. If we raise our fees later they rise for new venues, not for yours. Fifty is a limit on how many venues get that rate — it is not an offer with a deadline. Nothing here expires, and we publish no number of places remaining, because we do not run a public count of them.
- Live in 5 business days, or your first month is free. This is a term of this agreement and not a target. The five business days run from agreement — the earlier of your signature and your first payment — and not from any sales conversation before it. If you are not live by the end of the fifth business day, tell us and your first month costs you nothing; if you have already paid it, we refund it.
- What stops that clock, and the only thing that does. The clock pauses only while we are waiting on something we have asked you for by name and in writing, and it restarts the day you send it. Being generally short of information does not pause it, and no delay of ours ever pauses it. So that you can have it ready before you start, this is what we will ask for: your menu with current prices and allergen information; your opening hours; your booking or table-availability rules; your average spend per head; manager access to your Google Business Profile; and about forty minutes of your time, including one call to check the build with you. If we need anything beyond that list we will name it in writing, and only a named request pauses the clock.
- What's included: your website; the AI phone receptionist and on-site voice/chat concierge; the live QR menu, with dish photos, and built to carry and play dish video where a dish has one; the quiet-night marketing engine (SMS to opted-in guests, Google Business Profile posts, menu banners); the loyalty programme; first-party review growth; your free visibility report; and a monthly numbers report.
- Video is never free, and none of it is included. Your subscription includes menu photography enhancement and a fair-use allowance of image renders. It includes no video of any kind — not a welcome batch, not a monthly quota, and nothing free at sign-up. Video is made on credits: the price is shown to you before you confirm each render, nothing renders until you confirm it, and nothing is ever billed silently.
- Dish video on the menu. Reel-style video is a feature of your menu: your guest menu is built to hold video on a dish and play it in the dish card, in the popular-dishes rail and full screen, and that capability is part of your subscription. The video itself is not, and is paid for as above. Today dish video is placed on your menu by us rather than by you from your console. We do not offer reel-style video as free marketing content on any other surface.
3. Cancellation & what you keep
- You can cancel anytime. Service winds down over a 14-day grace period so nothing stops abruptly for your guests.
- Your guest data is always yours. You can export it yourself from your console at any time, without asking us and without leaving, and we also provide an export on cancellation.
- A number you already own stays yours. We never take ownership of it. Calls reach us because you forward them to us, and you can stop that forwarding whenever you like, during the service or after it.
- A number we buy for you is ours, and it ends with the service. It is bought on our telephony account and it is part of what you are paying for, so it stops working when your subscription stops. If you ask us to port it to a carrier of your own we will not stand in your way, but porting is the receiving carrier's process and we cannot promise it will succeed. Print your own number, not one we provided, on anything you would not want to reprint.
- The website and platform we build and run for you are not portable — they run on the GotRegulars platform and stop when the service ends.
4. Venue responsibilities
- You are responsible for the accuracy of your menu, prices, allergen and event information, and for complying with food, licensing and advertising law in your jurisdiction.
- You must not use the platform to suppress genuine customer reviews, to publish misleading content, or to post content you do not have the rights to. Genuine reviews are never suppressed.
5. For guests
- Loyalty points have no cash value and are governed by each venue's programme.
- Reviews must be genuine and about a real experience. Content you upload must be yours, with consent of anyone identifiable in it; age-restricted events require an 18+ confirmation.
- The AI assistant provides best-effort information from the venue's menu and FAQs and always identifies itself as an AI; always confirm allergen and dietary needs with venue staff.
6. The AI receptionist & voice assistant
Calls to a venue's number, and voice or chat conversations on a venue's site, may be answered by an AI assistant. The assistant identifies itself as an AI. Conversations are transcribed and stored so we can deliver the service and improve its quality. The assistant only books what the venue's diary actually allows and never invents confirmations — if it can't complete something, it says so and passes you to the venue.
7. Content licence
When you submit reviews, comments or Guest Moments, you grant the venue and GotRegulars a non-exclusive, royalty-free licence to display that content on the menu, and — only with your separate opt-in — to re-share it on the venue's channels, with an appropriate disclosure that it was incentivised where loyalty points were earned. You can revoke this by asking for removal.
8. Availability & liability
We aim for high availability but do not guarantee uninterrupted service. To the extent permitted by law, GotRegulars is not liable for indirect or consequential loss; nothing limits liability that cannot be limited by law. The platform is provided "as is".
9. Changes & contact
We may update these terms; material changes will be notified. Questions: hello@gotregulars.com or +44 7383 043247.
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