01 · Fritti
Fritti Misti
£9Montanara, arancini & courgette flowers, fried gold, San Marzano dip.
Soho · Wood-fired · 48-hour dough
STRICTabout the DOUGH. WILDabout the REST.
A real Naples pizzeria in Soho. Ninety seconds in a 485°C fire — then it’s yours. Tap a topping and build it right here.
01 — The idea
Strict about the dough.
Wild about the rest.
One tension runs the whole room. The discipline of the Vera Pizza law — San Marzano DOP, fior di latte, a 48-hour ferment, ninety seconds at 485°C, not one shortcut — held against the joy of a real Naples pizzeria: loud, red, blistered, basil torn over the top.
The discipline
Three real ingredients, a dough left two days, a fire we never rush. The method is law.
The joy
Then we let go — leopard char, molten mozzarella, basil, plates that land loud.
The method
The numbers we don’t bend.
No fake awards, no invented reviews — just the four rules the kitchen runs on.
48 hrs
Dough ferment, minimum
485 °C
Floor heat in the oven
90 sec
In the fire, start to finish
3 things
Flour, tomato, mozzarella. DOP.
Strict about the dough. Wild about the rest.
Grab a table02 — Love your space
The oven is the loudest thing in the room. On purpose.
Red tiles, live flame, and the whole place built around the fire so you can watch your pie go in and come out ninety seconds later. Louder and more generous than anywhere near it — and we built this page to put you in it before you ever book.
The menu
Eat it the way it’s served.
Fritti, then the reds, then the whites, then dolci — the whole night, real prices, no PDF.
02 · Pizze Rosse
Margherita DOP
£11.50San Marzano DOP, fior di latte, basil, olive oil. The one we’re judged on.
03 · Pizze Bianche
Bianca & Rocket
£13No tomato — fior di latte, ricotta, pecorino, rocket, lemon.
04 · Dolci
Pizza Fritta Dolce
£8Fried dough, warm Nutella & ricotta, icing sugar, pistachio gelato.
03 — The oven
The fire is the fast half.
The flavour is made in the two days before the pie ever sees the flame — a slow ferment, three real ingredients, and a fire we keep at temperature all night.
48 hrs
The dough rises slow
Flour, water, salt, a whisper of yeast — left two days so it’s light, digestible and blisters properly.
DOP
Three real ingredients
San Marzano DOP tomatoes, fior di latte, extra-virgin olive oil. Named suppliers, no shortcuts.
90 sec
Ninety seconds in the fire
485°C on the oven floor. Leopard char, molten centre, straight to your table — the loud, fast finish.
Reserve
Grab a table — the oven’s lit.
Pick a moment and we’ll hold the table on the drawer that follows. Always one tap away, from anywhere on this page.
Free to cancel up to 24h · usually confirmed within the hour.
HoursTue–Thu 17:00–23:00Fri–Sat 12:00–24:00 · Sun 12:00–21:00 · Mon closed
Find us28 Frith Street, SohoLondon W1D · 3 min from Tottenham Court Road
Call020 7946 0132Or ask the concierge, bottom-right
Good to knowGluten-free bases & vegan fior di latte by requestWalk-ins at the counter · big tables for 8+ — just call